How to Prevent Failures in Buying, Implementing and Using CRM
Welcome to the post-COVID business landscape, where digital transformation is no longer optional, and customer relationships need more than charm and spreadsheets to thrive. Cracking the CRM Code takes you into the real-world trenches of CRM adoption through the eyes of three entrepreneurs: Anubhav, Jagdeep, and Irshad. Each of them is navigating the rocky road of choosing, implementing, and surviving their first CRM experience.
Their industries are different. Their business sizes vary. One of them has already taken the leap and landed hard. The others are cautiously circling the CRM pool, unsure whether to dive in or run for the hills. Enter Liladhar Shastri, their ever-wise classmate and CRM guide, who walks them through the highs, the lows, and the valuable lessons that come with finding the right CRM system and turning it into a tool for growth.
This is not just a tech manual or a dry systems checklist. It is a business story with bite, built around five smartly structured chapters and 38 punchy topics that cut through the jargon and go straight to the heart of what makes CRM succeed or fail. Along the way, you’ll pick up practical lessons on everything from software selection and team buy-in to user adoption and long-term value.
If you’re a business owner, sales manager, or team leader wondering whether CRM is worth the effort, this book has answers. If you’ve already bought a CRM but are now watching it gather digital dust, it has solutions. And if you’re a CRM consultant or seller trying to understand why your pitch keeps missing the mark, this book gives you a front-row seat to how customers think and where they often stumble.
Cracking the CRM Code is the roadmap for anyone who wants CRM to become more than just a software purchase. It’s your chance to turn it into a true business breakthrough.