Business. technology. society. Global Edition
Welcome to the 18th edition of the go-to guide for understanding how the internet is reprogramming business, disrupting society, and making your shopping cart smarter than you. Whether you’re a student trying to land your first job or a future founder planning your e-empire, this book arms you with the intel you need.
This isn’t just theory. It is business, technology, and society colliding in real time. This edition is packed with fresh examples from power players like Meta, Amazon, Netflix, TikTok, Walmart, and YouTube. It feels like a guided tour through the wild terrain of today’s digital economy, complete with annotated maps, company case studies, and enough up-to-date data to make an algorithm sweat.
Inside, you’ll find:
- Updated opening and closing cases that ask tough, timely questions
- “Insight on” features that break down real-world scenarios from across industries
- Deep dives into how e-commerce is reshaping retail, entertainment, logistics, and daily life
- End-of-chapter career sections featuring actual job listings and insider interview prep
- Market data and industry trends current through September 2022
This edition is built for readers who want more than buzzwords. It is written with clarity, precision, and just enough wit to keep things moving because e-commerce doesn’t wait around.
More than a textbook, this is a career-ready toolkit for navigating the evolving digital landscape. It helps you understand the forces driving change in online business and shows how to apply that knowledge in real-world roles such as digital marketing, UX design, logistics, product management, and more.
Available through Pearson’s affordable print rental program, this edition is accessible without compromising depth or relevance. Consider it your passport to the future of commerce. Now grab your boarding pass because the marketplace is moving fast.