A Woman’s Guide to Becoming Financially Savvy, Intentionally Debt Free and Irresistibly Abundant

Fundamentally Frugal by Certified Financial Coach Sara Conklin is not just another budgeting book. It’s a modern money manifesto for women ready to stop surviving and start thriving financially.

Let’s face it: women often carry the weight of the world on their shoulders. They’re the CEOs of the household, caregivers for aging parents, chauffeurs for the kids, and somehow still expected to master retirement planning in their “free time.” Sound familiar? Conklin knows this juggling act well, and she’s here to help you rewrite the narrative.

With clarity, compassion, and just the right amount of tough love, Fundamentally Frugal lays out a step-by-step blueprint to take control of your financial life by embracing the power of intentional, values-driven spending. This isn’t about extreme couponing or saying no to every coffee run. It’s about aligning your finances with what actually matters to you so your money starts working for you instead of constantly slipping through your fingers.

What sets this book apart? It’s designed for women, by a woman who gets it. From tackling debt (yes, even that mortgage) to prioritizing retirement without guilt, Conklin helps readers develop actionable plans they can stick to. You’ll learn to:

  • Ditch the shame and define what “enough” looks like for you
  • Create a budget that supports your goals, not just your bills
  • Master debt payoff strategies that actually work
  • Say goodbye to financial chaos and hello to clarity
  • Prepare for retirement without fear or guesswork

Whether you’re a working mom, empty nester, or somewhere in between, this book is your financial reset button. Conklin’s proven methods, rooted in her success with her blog Frozen Pennies and her YouTube community, make frugality feel less like sacrifice and more like empowerment.

Ready to live debt-free and design a life that aligns with your values and your bank account? Fundamentally Frugal might just be the money mentor you’ve been waiting for.