How People Are the Real Key to Digital Transformation
In a world where every boardroom buzzes with talk of “digital transformation,” it’s easy to assume that the solution lies in finding the perfect tech stack. But The Technology Fallacy flips that assumption on its head. Drawing from a four-year study by MIT Sloan Management Review and Deloitte, including surveys of over 16,000 professionals and interviews with executives at companies like Google, Walmart, and Salesforce, this book argues that successful digital transformation has far less to do with technology and far more to do with people and processes.
Technology may be the spark, but it’s your culture that determines whether you light a fire or simply burn through cash.
Authors Gerald C. Kane, Anh Nguyen Phillips, Jonathan Copulsky, and Garth Andrus introduce the concept of digital maturity: an organization’s ability to adapt and thrive amid technological change. And spoiler alert, it has little to do with how many new tools you implement. It has everything to do with how you lead, collaborate, and innovate.
The book outlines the real hallmarks of transformation. These include cultivating agile mindsets, enabling intentional cross-functional collaboration, and fostering a healthy appetite for experimentation. Leaders are urged to move from merely “doing digital” by buying platforms and launching apps, to “being digital” by embedding responsiveness and innovation deep into the organization’s DNA.
With case studies, actionable insights, and a clear rejection of the one-size-fits-all tech solution myth, The Technology Fallacy is both a practical guide and a wake-up call. If you want your business to ride the wave of digital disruption rather than be swamped by it, this book will help you rethink your strategy from the ground up, and more importantly, from the inside out.