Learn how Customer Relationship Management (CRM) systems can help grow your business by improving sales, marketing, and customer service. These books guide you through selecting, implementing, and making the most of CRM tools.
Learning From Others Mistakes If you think buying a CRM system is the hardest part of the journey, think again. In How Not to FCK Up a CRM System, the author ditches the glossy marketing promises and dives headfirst into the messy, real-world chaos of CRM implementation. Spoiler alert: there’s no magic software, no perfect […]
Empowering Customer Relationships With over two decades of battle-tested insight behind it, this comprehensive guide isn’t just another tech manual – it’s your CRM survival kit. Whether you’re navigating the world of Customer Relationship Management for the first time or trying to fix a CRM rollout that’s gone sideways, this book has your back. Why […]
Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers In today’s hyper-connected world, the customer isn’t just always right – they’re always online, always vocal, and always in control. That’s where CRM at the Speed of Light by Paul Greenberg comes in. It delivers a masterclass on how to thrive in the age […]
How to Prevent Failures in Buying, Implementing and Using CRM Welcome to the post-COVID business landscape, where digital transformation is no longer optional, and customer relationships need more than charm and spreadsheets to thrive. Cracking the CRM Code takes you into the real-world trenches of CRM adoption through the eyes of three entrepreneurs: Anubhav, Jagdeep, […]
From Sticky Notes to Strategy: Your Small Business Guide to Customer Relationship Management If your customer relationships are being held together with spreadsheets, sticky notes, and crossed fingers, CRM For Dummies is your friendly nudge into the future. This book is the small business leader’s crash course in turning messy customer data into meaningful, money-making […]