Learn how Customer Relationship Management (CRM) systems can help grow your business by improving sales, marketing, and customer service. These books guide you through selecting, implementing, and making the most of CRM tools.
Your All-in-One Guide to Strategic, Analytical, and Operational CRM If CRM had a university degree, this book would be the core textbook, and probably the valedictorian too. Customer Relationship Management delivers the full package: strategy, systems, analytics, marketing, and management, all wrapped in one academically robust and practically relevant read. What sets this book apart? […]
Concept, Strategy, and Tools (Springer Texts in Business and Economics) If you think CRM is just a fancy acronym for storing customer emails, think again. This book dives deep into the strategic and tactical layers of Customer Relationship Management, revealing it for what it truly is: a business philosophy, a competitive weapon, and a data-powered […]
Concepts and Technologies CRM isn’t just a buzzword anymore; it’s a business imperative. If you’re looking to master it without drowning in jargon or overwhelming your team with unnecessary tech, Customer Relationship Management: Concepts and Technologies by Buttle and Maklan is your go-to guide. This updated edition of the bestselling classic delivers a full-spectrum overview […]
Perspectives from The Marketplace: Strategy, Substance, and Real-World Success If you’re still thinking of CRM as just software that helps you remember a client’s birthday, Customer Relationship Management by Professor Adrian Payne is about to blow the lid off that idea in the most strategic way possible. This book isn’t just another CRM how-to manual. […]
Practical Customer Success Management is your no-fluff, field-tested survival guide for CSMs of all stripes – from greenhorns to grizzled pros. Written by a seasoned coach who’s trained hundreds, it delivers straight-talking, good-humored advice for the real-world messes CSMs wade through daily. Inside, you’ll find a simple, repeatable framework for guiding customers to success – […]