What You Really Need to Know About the Numbers
Financial Intelligence for Entrepreneurs by Karen Berman and Joe Knight is your no-jargon, straight-talking guide to mastering the language of business finance without needing an MBA or a spreadsheet obsession.
Entrepreneurs thrive on vision, energy, and bold decisions. But when it comes to reading balance sheets, interpreting cash flow, or understanding EBITDA, many founders play along while silently hoping they won’t be asked to explain it. This book changes that. It gives you the tools to understand what your numbers are really saying so you can make smarter, more confident decisions.
Built on the authors’ acclaimed “Financial Intelligence” framework, this edition focuses specifically on what startup leaders and business owners need to know. It breaks down complex topics into practical, digestible insights that help you assess your company’s financial health and avoid costly missteps. The book reveals how numbers can be misleading, what really matters in financial statements, and why a good accountant isn’t enough if you don’t speak the language yourself.
This is not about becoming an accountant. It’s about becoming a financially fluent entrepreneur who can read between the lines, ask better questions, and lead with greater clarity.
You’ll learn how to:
- Understand income statements, balance sheets, and cash flows with ease
- Use financial ratios to uncover opportunities or spot trouble early
- Distinguish smart investments from financial sinkholes
- Communicate with investors and finance professionals with confidence
- Foster financial literacy across your team
Financial Intelligence for Entrepreneurs is more than a how-to guide. It’s a mindset shift that empowers you to lead your business with a deeper understanding of what drives profit and growth. Whether you’re launching, scaling, or steering through uncertainty, this book makes sure you’re fluent in the one language every business speaks: money.