Embrace the Future of Productivity and Improve Speed, Quality, and Customer Experience Through AI

If digital transformation felt like a slow-moving trend before 2020, the pandemic hit fast-forward. Since then, there has been no turning back. The Automation Advantage is the ultimate field guide from Accenture’s global automation experts. It helps you not just keep pace with digital change but take the lead.

Written by Bhaskar Ghosh, Rajendra Prasad, and Gayathri Pallail, three respected voices in enterprise technology, this book offers the first truly comprehensive blueprint for scaling AI-powered intelligent automation across your business. It is not about testing a few bots or experimenting with workflow tools. It is about fundamentally reshaping how your organization operates, delivers value, and outpaces the competition.

This guide is for business leaders, managers, and decision-makers who understand that automation is the future but need a clear and practical approach. The authors explain how to identify high-impact opportunities, modernize legacy systems, and maximize your existing technology investments. Just as importantly, they show how to engage your workforce and build a culture that embraces change.

Inside, you will find:

  • A strategic roadmap for scaling automation across the enterprise
  • Practical guidance on overcoming challenges like outdated systems and organizational resistance
  • Real-world case studies from companies that have turned automation into measurable success
  • Insights on combining AI and automation to improve productivity, customer experience, and speed to market
  • Frameworks for leadership, governance, and long-term transformation

The Automation Advantage is not just about streamlining workflows. It is about rethinking how work gets done, how people and machines collaborate, and how businesses can thrive in a fast-moving digital world. If you are ready to turn automation into real enterprise value, this book is your essential starting point.