Rethink Your Business for the Digital Age
In The Digital Transformation Playbook, Columbia Business School’s David L. Rogers flips the script on what it really takes for established companies to survive and thrive in the digital economy. Spoiler alert: it’s not just about shiny new tech or migrating your data to the cloud. It’s about fundamentally rewiring your strategic thinking.
Rogers makes a compelling case. Companies founded before the digital revolution are playing a dangerous game if they assume that modernizing their infrastructure is the same as transforming their business. Backed by a decade of research, teaching, and hands-on consulting with global giants, Rogers presents a no-nonsense roadmap for retooling your organization in a world where digital-native competitors are rewriting the rules.
The playbook focuses on five key domains that demand a strategic overhaul:
Customers: Stop thinking in terms of transactions and start building networked relationships.
Competition: Your biggest threat might not be in your industry. It could be a nimble platform you’ve never heard of.
Data: No more hoarding. It’s time to use data to drive insight, action, and innovation.
Innovation: Ditch the waterfall approach. Embrace fast experimentation and iteration.
Value: Rethink what your business actually offers in a world of constantly shifting customer expectations.
This isn’t a theoretical exercise. With real-world case studies ranging from Airbnb to The New York Times, and from GE to Google, Rogers shows how companies are already applying these principles. Even better, he equips you with nine concrete planning tools you can use immediately, whether you’re leading a Fortune 500 company or revamping a regional firm.
This is not a book about digital buzzwords. It’s a strategic manual for legacy businesses determined to avoid becoming yesterday’s news. If you’re still defining transformation by your latest software upgrade, The Digital Transformation Playbook might just be the wake-up call your business needs.