The Digital Transformation Roadmap: Rebuild Your Organization for Continuous Change
In a world where AI drafts your emails, your fridge restocks itself, and your watch critiques your step count, you’d expect every business to be racing toward the digital frontier. But here’s the twist: nearly 70% of companies are stumbling (or outright crashing) on their digital transformation journey.
Enter The Digital Transformation Roadmap by David L. Rogers, a refreshingly direct guide that slices through the noise to focus on what actually drives success. Spoiler alert: it’s not about slapping new tech onto old problems and calling it innovation.
Rogers, a globally recognized expert and trusted advisor to Fortune 500 heavyweights, makes one thing clear: digital transformation isn’t about tools or trendy products, it’s about changing your organization’s core. And that shift isn’t something you can download and install overnight. Drawing on two decades of hands-on experience with companies like Disney, Walmart, Mastercard, and the New York Times, Rogers uncovers five silent killers of transformation:
- Vision (a vague “let’s be digital” doesn’t cut it)
- Priorities (newsflash, not everything is priority number one)
- Experimentation (yes, fail fast, but fail intelligently)
- Governance (because innovation can’t survive ten layers of approval)
- Capabilities (not just tech hires – human re-skilling is key)
This isn’t another cheerleading manual for tech optimists. It’s a hands-on field guide for leaders ready to rethink how their companies operate and evolve. Backed by detailed case studies (not just brand name-drops), The Digital Transformation Roadmap breaks down what worked, what didn’t, and why.
So if you’re done with digital buzzwords and ready for a strategy that actually delivers, this book is your blueprint. Just remember, updating your software is easy. Updating your mindset? That’s the real transformation.