7 Unexpected KPIs To Scale An E-commerce Shop To $10 Million Plus
What do you get when you mix two brothers, a decade of hands-on e-commerce experience, and a no-nonsense approach to business growth? You get a clear roadmap that cuts the jargon and delivers strategies that actually work, especially if you’re tired of flashy tactics with zero return.
In their book, Ian and Mark Hammersley, the team behind Smartebusiness, reveal what it really takes to build a successful e-commerce business without burning through your budget or patience. This isn’t theory from the sidelines. It’s practical advice shaped by helping some of the UK’s most successful online stores grow and thrive.
Forget academic fluff or Silicon Valley hype. This book gives you a behind-the-scenes look at how brands like Naked Wines, AGA, and Siemens scaled by focusing on smart, proven strategies. The brothers share their framework for growth, packed with actionable insights you can use right away.
Inside, you’ll learn how to:
- Turn your existing budget into measurable growth
- Avoid the most common traps that waste time and money
- Build a high-converting store without reinventing the wheel
- Understand the customer journey and how to optimize it
- Focus on the few key levers that actually move the revenue needle
The tone is relaxed, practical, and sharp. It feels like getting business advice from a smart older sibling who’s already been through it. The Hammersleys don’t promise magic solutions, but they do offer a tested process that delivers results.
Whether you’re a founder, e-commerce manager, or agency partner, this book offers the strategic clarity and confidence you need to scale faster and more sustainably.
Bottom line: if you’re betting on your e-commerce business, this is the guide you want in your corner.