The Armenian-American solution that’s proving you don’t need a cybersecurity PhD to achieve enterprise-grade email protection, transforming complex email authentication into surprisingly effortless automation with MSP-friendly features and bulletproof spam prevention

Executive Summary

Product Name & Vendor:

EasyDMARC by EasyDMARC Inc., founded in 2018 by Gerasim Hovhannisyan (CEO) and Avag Arakelyan (CTPO). The company has offices in Dover, Delaware (headquarters), the Netherlands, and Armenia. The founders created EasyDMARC after experiencing a serious email phishing attack at a major company. They saw that existing DMARC tools were too complicated for most businesses to use properly. Since 2018, EasyDMARC has grown to protect over 83,000 organizations in 130 countries, securing more than 175,000 domains. The company raised $22.3 million in Series A funding to expand their email security services.

Quick Overview:

EasyDMARC is a cloud-based email security platform that helps businesses stop email spoofing and phishing attacks without needing technical expertise. Unlike traditional DMARC tools that require deep technical knowledge, EasyDMARC provides step-by-step guidance, automated setup, and real-time monitoring through easy-to-use dashboards. The platform combines email authentication (DMARC, SPF, DKIM) with email verification and deliverability testing to ensure emails reach the right inboxes safely.

Who Should Read:

This article helps business owners, IT managers, and MSPs who want to protect their email from cyber attacks but don’t have specialized cybersecurity knowledge. It’s useful for companies experiencing email deliverability problems, organizations targeted by phishing attacks, healthcare and education institutions needing compliance, and marketing teams whose emails end up in spam folders. MSPs looking to offer email security services to clients will also find valuable information about EasyDMARC’s partner programs.

Product Snapshot

Target Audience:

Industries:

EasyDMARC works well for healthcare organizations that need HIPAA compliance, educational institutions managing student communications, financial services preventing fraud, and government agencies requiring secure communications. The platform also serves professional services protecting client data, e-commerce businesses maintaining customer trust, MSPs providing email security to multiple clients, and any organization dealing with email spoofing or delivery problems across retail, manufacturing, and non-profit sectors.

Company Sizes:

The platform serves everyone from single-domain startups to large enterprises. It works particularly well for small to medium businesses (1-500 employees) looking for professional email security, MSPs managing multiple client domains, growing companies setting up formal email protection, and large corporations protecting hundreds of domains and subsidiaries.

User Roles:

Main users include IT administrators setting up email security, cybersecurity professionals protecting company communications, MSP technicians managing client email systems, and marketing professionals ensuring campaign delivery. The platform also serves compliance officers meeting regulations, business owners protecting their brand reputation, and anyone responsible for email security and deliverability.

Deployment Options:

EasyDMARC runs completely in the cloud with no hardware or software to install. You only need to add DNS records to activate protection. The platform works through web browsers and mobile apps, offers full API access for custom integrations, supports multi-client MSP environments, and provides managed services where EasyDMARC experts handle everything for you.

Core Capabilities

Primary Features:

Easy DMARC Setup and Management:
EasyDMARC’s main feature is making DMARC protection simple for anyone to implement. The system provides step-by-step wizards that create the right policies, generates DNS records automatically, and gradually increases protection levels from monitoring to full blocking. It also checks that SPF and DKIM are working correctly and monitors everything in real-time. This automation means you can get full email protection without being a cybersecurity expert.
Smart Report Analysis and Threat Detection:
The platform turns complex DMARC reports into easy-to-understand visual dashboards. You can see where attacks are coming from on interactive maps, identify which email sources are legitimate versus suspicious, track authentication performance over time, and get automatic alerts about potential threats. AI-powered analysis helps spot patterns and correlates threats across your domains to give you clear insights into email security.
EasySPF: Automatic SPF Management:
The platform includes smart SPF record management that handles the technical complexity automatically. EasySPF sets up once and then updates DNS records as needed, manages all your email sending sources in one place, automatically detects and includes new email services, and prevents SPF failures through intelligent optimization. You get visual record builders, automatic error checking, and real-time monitoring to keep everything working properly.
Real-Time Alerts and Response System:
EasyDMARC provides comprehensive monitoring that notifies you immediately about threats, policy changes, and authentication failures. You can customize alert thresholds, receive notifications via email, SMS, or webhook, create tickets automatically in your support systems, and set up escalation procedures for critical issues. Advanced features include smart filtering to reduce false alarms and integration with security monitoring systems.

Specialized Modules:

EasySender: Email Delivery Optimization:
A complete email deliverability suite that includes email address verification (98.6% accuracy), inbox placement testing across major email providers (Gmail, Outlook, Yahoo), and sender reputation monitoring. The email verification removes invalid and risky addresses before campaigns launch. Inbox placement testing predicts how your emails will perform and identifies delivery problems before they affect your campaigns.
Managed DMARC Services:
White-glove service where EasyDMARC experts handle complete setup and management for you. This includes analyzing your current email setup, creating custom DMARC policies, implementing everything through video consultations, continuous monitoring and optimization, and quarterly security reviews. You get 24/7 expert support and automated policy adjustments without needing internal expertise.
BIMI Brand Protection:
Advanced brand protection that displays your verified logo next to authenticated emails in supported email clients. This includes help with Verified Mark Certificates, logo optimization for email clients, trademark verification support, and comprehensive brand monitoring. The system generates BIMI records automatically and ensures brand indicators work with your existing security.
MSP Partner Program:
Purpose-built tools for service providers to manage email authentication across multiple client domains. Features include automated client setup, white-label platform customization, billing integration with popular PSA systems (ConnectWise, HaloPSA), and sales materials. Advanced tools support bulk domain management, automated client reporting, and revenue optimization.

Integrations:

EasyDMARC connects with major business platforms including Microsoft Sentinel for security monitoring, ConnectWise PSA and HaloPSA for MSP billing, Pax8 for purchasing, and Acronis Cyber Protect for unified security. The platform offers complete API access, webhook support for automated workflows, and single sign-on with popular identity providers.

Value Proposition

Business Impact:

Complete Protection Against Email Attacks:

EasyDMARC helps organizations achieve full protection against phishing, spoofing, and business email compromise attacks through proper DMARC setup and ongoing monitoring. Companies see significant reductions in successful phishing attempts, better detection of domain abuse, and improved overall cybersecurity. The platform’s smart threat detection and automated response help identify and stop email-based attacks before they damage business operations.

Better Email Delivery and Brand Protection:

Organizations using EasyDMARC typically see major improvements in email delivery rates, fewer emails going to spam folders, and better sender reputation. The comprehensive email authentication, combined with delivery optimization tools, helps ensure important communications reach recipients while protecting brand integrity. MSPs benefit by offering email delivery as a value-added service, improving client satisfaction and generating more revenue.

Easier Compliance and Risk Management:

The platform’s automated documentation, complete audit trails, and compliance features help organizations meet industry requirements including HIPAA for healthcare, GDPR for data protection, and financial services regulations. EasyDMARC’s SOC 2 Type II certification and security controls provide audit-ready documentation. Automated reporting and monitoring reduce manual compliance work while ensuring continuous regulatory adherence.

ROI & Cost Savings:

Prevention of Costly Cyber Attacks:

Organizations with comprehensive DMARC protection typically avoid significant financial losses from business email compromise, ransomware attacks, and data breaches. Email-based attacks cost organizations millions in direct damages, regulatory fines, and reputation recovery. EasyDMARC’s protection significantly reduces these risks while providing measurable ROI through attack prevention.

Better Marketing and Communication Results:

Businesses achieve substantial improvements in email marketing performance through better deliverability, less spam placement, and improved sender reputation. Organizations typically report 20-40% improvements in email delivery rates, increased customer engagement, and more effective communications. MSPs generate additional revenue through email security services, with many reporting significant business growth.

Reduced IT Work and Compliance Costs:

The platform’s automated setup, ongoing management, and comprehensive reporting eliminate significant manual effort typically needed for email authentication management. Organizations reduce IT labor costs, simplify compliance processes, and achieve professional email security without needing dedicated cybersecurity specialists.

AI & Technology Deep Dive

EasyDMARC uses advanced cloud technology and smart automation specifically designed for comprehensive email authentication, threat detection, and delivery optimization while maintaining simplicity across diverse business environments.

AI-Powered Threat Intelligence:
The platform uses machine learning algorithms for automated DMARC report parsing, threat pattern recognition, and anomaly detection to intelligently identify legitimate versus malicious email sources. Advanced AI capabilities include automated sender classification, behavioral analysis of email traffic patterns, predictive threat identification, and smart policy recommendations based on organizational communication patterns.
Smart Email Authentication Engine:
EasyDMARC incorporates comprehensive automation for SPF flattening, DKIM key management, and DMARC policy optimization based on real-world email traffic analysis. The system enables dynamic policy adjustments, automated sender source detection, intelligent threshold management to reduce false positives, and comprehensive performance optimization.
Cloud-Native Security Platform:
Built on secure, scalable cloud infrastructure, EasyDMARC’s monitoring system processes email authentication data through distributed cloud services while maintaining comprehensive threat intelligence from monitoring over 175,000 domains globally. The architecture provides automatic software updates, infinite scalability, and real-time threat correlation.
Comprehensive Delivery Intelligence:
The platform maintains sophisticated email deliverability analytics combining inbox placement testing, sender reputation monitoring, and comprehensive campaign analysis. Advanced capabilities include predictive deliverability modeling, automated spam score analysis, ISP feedback loop integration, and detailed performance analytics.
Secure Multi-Tenant Architecture:
EasyDMARC delivers all email authentication functionality through secure, compliant cloud infrastructure with comprehensive data protection, automated security monitoring, and strict tenant isolation while enabling global accessibility and comprehensive integration capabilities.

User Experience

Interface & Usability:

The platform features clean, intuitive web interfaces designed for users who need comprehensive email security without technical complexity. Users consistently praise the clear dashboard that shows domain protection status immediately, guided setup wizards that eliminate guesswork, and logical organization that makes email authentication accessible to non-technical users. The interface works consistently across all features while providing customizable views for different user roles.

Customization:

Extensive customization options include personalized dashboards showing the most relevant security metrics, customizable alert policies tuned to your threat tolerance, flexible domain grouping for logical organization, and adaptable reporting templates for different business needs. Advanced options include white-label customization for MSPs, client-specific branding, custom threat thresholds, and configurable user permissions.

Accessibility:

Complete platform functionality works through web browsers on any operating system, comprehensive mobile access for security monitoring anywhere, and responsive design that works well on different devices and screen sizes. The platform provides API access for automated management while maintaining user-friendly interfaces for manual configuration when needed.

Security & Compliance

Data Protection:

Enterprise-Grade Security: EasyDMARC protects data with AES-256 encryption for stored data, TLS 1.3 encryption for data transmission, and strict access controls. The platform uses role-based access following least-privilege principles, comprehensive authentication systems, and automated security monitoring. Advanced security features include regular vulnerability assessments, automated threat detection, and complete audit logging.

SOC 2 Type II Compliance: EasyDMARC has achieved SOC 2 Type II certification, demonstrating rigorous security controls across all five Trust Service Criteria: security, availability, processing integrity, confidentiality, and privacy. The platform maintains comprehensive compliance with GDPR for European data protection, CCPA for California privacy requirements, and Privacy Shield framework for international data transfers.

Verified Certifications:

SOC 2 Type II Certification: Annual SSAE 18 audits ensuring comprehensive security controls
GDPR Compliance: Full European data protection regulation compliance
CCPA Compliance: California Consumer Privacy Act adherence
Privacy Shield Framework: EU-U.S. and Swiss-U.S. Privacy Shield certification

Industry Compliance Support:

The platform provides specialized compliance help for healthcare organizations meeting HIPAA requirements, educational institutions managing student data protection, and financial services maintaining regulatory compliance. The security architecture and audit capabilities support various industry-specific regulatory frameworks.

Advanced Security Operations:

EasyDMARC implements comprehensive security practices including vulnerability disclosure programs with ethical hacker testing, DDoS protection through defense-in-depth strategies, automated threat monitoring and incident response, and privacy-by-design principles throughout product development.

Pricing & Packages

Pricing Structure:

EasyDMARC uses transparent, domain-based pricing with flexible tiers for individual domains through large enterprise deployments. Pricing provides predictable costs that scale with actual domain needs while including comprehensive features across all paid plans. All pricing includes unlimited email volume monitoring, complete feature access, and no hidden fees.

Plan Comparison:

Plan	Monthly Price	Annual Price (per month)	Domains	Data History	Key Features	Best For
Free	$0	$0	1 domain	14 days	Basic DMARC reporting, 1,000 emails monthly limit	Personal use, testing
Plus	$44.99	$35.99	2 domains	3 months	Complete reports, 1 invited user	Small businesses
Premium	$89.99	$71.99	4 domains	1 year	EasySPF, Alert management, TLS reports, unlimited users	Growing businesses
Enterprise	Custom pricing	Custom	Unlimited	3 years	Managed services, dedicated engineer, SSO, audit logs	Large enterprises

Additional Services:

Service	Cost	Description
Email Verification	$3/1,000 addresses	Real-time email validation with 98.6% accuracy
Inbox Placement Testing	Starting at $60/month	Testing across major email providers
Managed DMARC Services	Enterprise pricing	Dedicated experts handle everything
MSP Multi-Tenant Portal	Custom pricing	White-label platform for service providers

Key Benefits:

Free Plan: Real free tier with 1 domain and 1,000 monthly emails
No Setup Fees: All plans include complete setup support
Annual Discounts: Save 20-25% with annual billing
Transparent Billing: No hidden costs or volume restrictions
Easy Scaling: Simple upgrade path as needs grow

Trial Options:

EasyDMARC provides a comprehensive free plan with real functionality for testing and small-scale use. The free plan includes complete DMARC reporting and basic authentication features, providing genuine value while demonstrating the platform’s capabilities.

Implementation & Onboarding

EasyDMARC provides one of the simplest implementation processes in email authentication, designed for immediate deployment without extensive technical expertise.

Phase	Timeline	Activities
Initial Setup	Day 1 (30 minutes)	Account creation, domain verification, DNS record setup, security assessment
DMARC Implementation	Days 1-3	Policy creation, gradual enforcement (monitor → quarantine → reject), SPF and DKIM verification
Monitoring Setup	Days 3-7	Report analysis configuration, alert customization, threat monitoring activation
Optimization	Weeks 2-4	EasySPF deployment, advanced features, performance optimization, team training
Ongoing Management	Continuous	Automated monitoring, policy refinement, threat response, feature adoption

Quick Security Implementation:

EasyDMARC’s setup enables organizations to achieve basic email authentication within hours through automated wizards and smart policy recommendations. The platform provides immediate value through comprehensive monitoring and threat detection without requiring extensive configuration. Most organizations report having functional DMARC protection within 24 hours.

Expert Support Available:

While EasyDMARC is designed for easy self-service deployment, Enterprise customers receive dedicated DMARC engineers who provide complete implementation support including infrastructure analysis, custom policy development, and ongoing optimization through video consultations.

Scalable for Growth:

EasyDMARC accommodates various organizational structures from single-domain setups to complex multi-domain enterprise deployments. The platform supports phased rollouts, department-specific implementations, and gradual feature adoption aligned with business priorities.

Support & Resources

Customer Support:

EasyDMARC provides comprehensive support designed for businesses needing both technical help and strategic email security guidance. The support team understands email authentication complexities and provides ongoing assistance for setup, optimization, and threat response. Support quality receives consistently positive reviews from users who appreciate responsive help from representatives who understand both technical requirements and business needs.

Support Channels:

24/7 Live Chat: Real-time help through platform and website
Email and Ticket Support: Detailed technical help with complex implementations
Dedicated DMARC Engineers: Expert consultation for Enterprise customers
Knowledge Base: Extensive educational resources and guides
Video Training: Step-by-step training content and webinars

Hours:

Support operates with comprehensive coverage including 24/7 live chat and email support for urgent technical issues, extensive self-service resources available continuously, regular educational webinars, and responsive help during security incidents.

Responsiveness:

EasyDMARC maintains excellent support responsiveness with users consistently highlighting helpful guidance for complex DMARC implementations, threat analysis, and integration challenges. Customer feedback shows appreciation for the support team’s deep understanding of both platform capabilities and practical email security requirements.

Learning Resources:

Email Security Education: Comprehensive educational content covering DMARC best practices and cybersecurity insights
Implementation Support: Step-by-step guides for email authentication deployment and compliance
MSP Business Resources: Specialized content for MSPs including client strategies and revenue optimization

Customer Insights

User Ratings:

G2: Strong positive ratings highlighting ease of use, comprehensive automation, and excellent customer support
Capterra: 4+ star ratings from 50+ verified users emphasizing platform simplicity and effective threat protection
Trustpilot: Mixed ratings (3.1/5) with positive feedback about functionality but some concerns about recent plan changes
Software Advice: Positive reviews focusing on user-friendly implementation and comprehensive features

Feedback Trends:

Users consistently praise EasyDMARC’s exceptionally easy implementation requiring minimal technical expertise, comprehensive automated DMARC reporting eliminating manual work, intuitive interface making complex email authentication accessible to non-experts, and responsive customer support providing knowledgeable assistance. MSPs particularly appreciate the multi-tenant capabilities and partner program support. Common improvement requests center on enhanced reporting customization for advanced users, more competitive pricing for small organizations, and some concerns about recent changes to free plan limitations.

Professional Recognition:

The platform has earned recognition as a Top Performer from SourceForge, positive coverage in cybersecurity publications, and inclusion in expert collections for cybersecurity solutions. Customer testimonials consistently demonstrate measurable improvements in email security posture, reduced phishing attempts, and enhanced email deliverability.

Real-World Applications

Healthcare Organization – HIPAA Compliance:
A regional healthcare system implemented EasyDMARC’s email authentication to protect patient communications and ensure HIPAA compliance across multiple facilities. Implementation involved complete DMARC deployment protecting patient correspondence, automated monitoring of email-based threats targeting healthcare data, comprehensive audit trail generation for regulatory compliance, and integration with existing healthcare IT infrastructure. Results show enhanced protection of patient information, simplified compliance reporting, improved trust in patient communications, and comprehensive visibility for proactive security management.
MSP – Multi-Client Email Security:
A growing managed service provider used EasyDMARC’s MSP partner program to offer comprehensive email authentication services to dozens of clients while generating additional revenue and improving client satisfaction. Implementation included automated client onboarding through multi-tenant portal, standardized DMARC policies across multiple client domains, integrated billing with ConnectWise PSA, and comprehensive client reporting. Results show dramatically improved operational efficiency, enhanced client retention, increased monthly recurring revenue, and scalable growth supporting new clients.
Educational Institution – Communication Protection:
A large university system implemented EasyDMARC to protect student communications and institutional reputation from email-based cyber attacks targeting educational environments. Implementation involved comprehensive domain protection across multiple institutional domains, automated monitoring of phishing attempts targeting students and faculty, integration with existing campus IT security, and comprehensive reporting supporting cybersecurity awareness programs. Results demonstrate improved protection against educational sector cyber attacks, enhanced trust in institutional communications, and simplified compliance with educational privacy regulations.
Enterprise Organization – Brand Protection:
A multinational corporation with complex sending infrastructure implemented EasyDMARC’s Enterprise solution to protect brand reputation and ensure reliable global business communications across multiple subsidiaries. Implementation included comprehensive DMARC deployment across hundreds of domains, managed services with dedicated DMARC engineers, automated threat monitoring and response, and integration with existing enterprise security infrastructure. Results show enhanced protection of corporate brand and communications, improved email deliverability for critical business correspondence, and simplified management of complex email authentication requirements.

Alternatives & Market Position

Top Competitors:

In the email authentication and DMARC management sector, EasyDMARC competes against various solutions serving different complexity levels and market segments. Valimail offers enterprise-focused DMARC solutions with advanced automation but requires higher technical expertise and significant cost. dmarcian provides solid DMARC reporting and analysis but lacks EasyDMARC’s comprehensive automation and user-friendly interface. PowerDMARC offers competitive DMARC features with good pricing but doesn’t match EasyDMARC’s MSP-focused capabilities. Proofpoint Email Fraud Defense delivers enterprise-grade security but as part of a broader email security suite with higher complexity.

Feature & Pricing Comparison:

Feature	EasyDMARC	Valimail	dmarcian	PowerDMARC	Proofpoint	MxToolbox
Primary Focus	Simplified DMARC automation	Enterprise DMARC services	DMARC reporting/analysis	Comprehensive email auth	Email security suite	DNS/email diagnostics
Starting Price	Free (limited)	Custom pricing	$39/month	Free trial	Custom enterprise	$179/month
Free Plan	✓ (1 domain)	✗	✓ (limited)	✓ (trial)	✗	✓ (basic tools)
Guided Setup	✓ (comprehensive)	✓ (enterprise focus)	✓ (basic)	✓ (good)	✓ (complex)	Limited
MSP Multi-Tenancy	✓ (purpose-built)	✓ (enterprise)	Limited	✓ (good)	✓ (complex)	✗
Managed Services	✓ (dedicated engineers)	✓ (enterprise only)	Limited	✓	✓ (expensive)	✗
Email Delivery Tools	✓ (EasySender suite)	Limited	✗	✓ (basic)	✗	✓ (extensive)
BIMI Support	✓ (integrated)	✓	✗	✓	✗	✗
Learning Curve	Low	Medium-High	Medium	Medium	High	Medium
SOC 2 Compliance	✓	✓	✓	✓	✓	✓

EasyDMARC differentiates through its unique combination of technical simplicity, comprehensive automation, MSP-optimized features, and managed service options that eliminate barriers to DMARC adoption. Unlike competitors requiring extensive technical knowledge or focusing solely on enterprise markets, EasyDMARC successfully serves everyone from individual domains to large enterprises through intelligent automation and expert support.

Strengths & Limitations

Key Advantages	Limitations
Exceptionally Simple Setup: Guided wizards, automated policy generation, and smart recommendations make enterprise-grade email authentication accessible without cybersecurity expertise.	Higher Cost: More expensive than basic DMARC monitoring tools, especially for organizations with many domains.
Complete Automation: Automates DMARC report analysis, threat detection, policy optimization, and ongoing management, reducing manual effort and resource needs.	Limited Customization: Focus on simplicity may restrict advanced users who need granular control or custom reporting.
MSP-Optimized Features: White-label options, automated billing, and partner support help managed service providers deliver email security services efficiently.	DNS Configuration Requirement: Implementation depends on DNS record access, which can be difficult for businesses using managed hosting or complex domain structures.
AI-Powered Threat Intelligence: Uses machine learning to detect threats, analyze reports, and provide smart policy recommendations based on global attack patterns.	Email Volume Limits: Free and entry-level plans cap monthly email volume, requiring upgrades for larger organizations or high-volume senders.
Comprehensive Compliance Support: SOC 2 Type II, GDPR compliance, and audit trail generation ensure regulatory readiness and strong compliance documentation.

Final Assessment

Best Fit For:

EasyDMARC is ideal for organizations needing professional email security without cybersecurity expertise.

Key audiences include:

MSPs managing email authentication across multiple clients
Small to medium businesses without dedicated security staff
Organizations struggling with email deliverability and phishing attacks
Healthcare and educational institutions requiring compliance (HIPAA, data protection)
Marketing teams facing inbox placement challenges
Growing companies establishing professional email security practices

The platform works well for any business prioritizing email security, brand protection, and regulatory compliance.

Summary Verdict:

EasyDMARC has simplified enterprise-grade email authentication, making comprehensive security accessible without technical complexity.

Key strengths include:

Guided DMARC implementation that removes technical barriers
Comprehensive automation reducing ongoing management overhead
Intelligent threat detection providing proactive security
Managed services offering complete hands-off protection
SOC 2 Type II certification ensuring enterprise security standards

EasyDMARC transforms complex cybersecurity challenges into automated daily operations that make comprehensive email protection accessible to businesses of all sizes.

The platform offers free testing to help organizations evaluate its effectiveness, while its transparent pricing ensures clarity for advanced features. In addition, it provides comprehensive MSP partner programs that extend value to service providers. With proven results across more than 83,000 organizations worldwide, EasyDMARC demonstrates both reliability and scalability in addressing modern security needs.

Fun Fact

EasyDMARC’s founders were fed up with existing email security tools after their company got hit by a phishing attack. They decided to build a platform where setting up professional email protection shouldn’t need a computer science degree and weeks of reading manuals. They realized most email security tools were built by engineers who thought complicated meant professional, requiring confusing technical terms and charts that looked like subway maps just to get started.

After watching countless businesses struggle with email security setups that felt more like treasure hunts through technical settings than simple security fixes, the founders decided to create something so easy that even marketing teams could set it up during lunch.

Today, EasyDMARC protects over 175,000 websites and raised $22.3M in funding, proving that sometimes the biggest breakthrough in cybersecurity is simply making something that works like people expect it to the first time they try it.