VWO is the market-leading A/B testing tool that fast-growing companies use for experimentation & conversion rate optimization.
A/B testing, Conversion rate optimization, Multivariate testing, Heatmaps & session recordings, Personalization
Allows businesses to test hypotheses and validate changes before implementing them, thus informing better user experience decisions and enhancing conversion rates.
Subscription-based with different tiers
Wingify is the official company behind VWO, headquartered in New Delhi, India. They also have offices in the United States and United Kingdom. For queries, they can be reached via contact@wingify.com.
VWO is the market-leading A/B testing tool that fast-growing companies use for experimentation & conversion rate optimization.
Product Overview
VWO, offered by Wingify, is a leading tool in the realm of A/B testing and conversion rate optimization. Specializing in helping medium to enterprise-sized businesses conduct low-risk experiments, VWO offers a comprehensive suite that includes A/B and multivariate testing, heatmaps, session recordings, and personalization features. The goal of their platform is to provide data-driven insights that help businesses improve user experience and boost conversion rates. VWO’s strength lies in its robust, easy-to-use interface and its ability to offer detailed reports that facilitate deeper understanding of user behavior. However, it may not be as suitable for micro or small businesses due to its pricing model and complexity. The company is known for its reliable support and is constantly innovating its offerings to stay ahead in the competitive market of optimization tools.