From Indian startup to 100,000+ customers worldwide – how this WhatsApp-inspired experience management maverick transforms boring questionnaires into engaging chat-like conversations with 40% higher response rates that actually help businesses understand what their customers really think
Whether you’re a customer experience manager who breaks into a cold sweat at the thought of launching yet another survey campaign, wondering why your current feedback system seems designed by someone who never had to convince real humans to share opinions through soul-crushing multiple-choice forms… or you’re navigating abandoned surveys and single-digit response rates that make extracting customer insights feel like prying state secrets from people who’d rather binge-watch paint drying… or you’re simply trying to build meaningful relationships while realizing your feedback process makes getting teenagers to clean their rooms seem like a straightforward task, SurveySparrow transforms the painful world of customer feedback into a surprisingly engaging conversation. No advanced degree in human psychology required; just the radical belief that collecting insights shouldn’t feel like conducting a census during people’s lunch break while they’re running late for their next meeting.
Executive Summary
Product Name & Vendor
SurveySparrow by SurveySparrow Inc., founded in 2017 by Shihab Muhammed (CEO) and Subin Sebastian, based in Palo Alto, California, with development operations in Kochi, India. Originally inspired by WhatsApp’s conversational interface when Muhammed grew frustrated with traditional HR surveys, SurveySparrow has evolved into a comprehensive omnichannel experience management platform serving over 100,000 customers across 149 countries including major brands like FedEx, Deloitte Digital, SAP, and Siemens. The company raised $1.4 million in seed funding from Prime Venture Partners in 2019 and has been recognized as one of the fastest-growing products on G2 for three consecutive years.
Quick Overview
SurveySparrow is a conversational experience management platform that transforms traditional surveys into engaging, chat-like interactions, combining survey creation, customer experience management, reputation monitoring, and analytics tools to help businesses collect, analyze, and act on feedback across multiple channels with significantly higher response rates.
Who Should Read
Customer experience managers seeking higher survey engagement, marketing professionals requiring actionable customer insights, HR teams implementing employee feedback systems, product managers collecting user experience data, business owners wanting to understand customer satisfaction, market researchers conducting consumer studies, and organizations across healthcare, education, hospitality, and technology industries looking to transform their feedback collection from tedious questionnaires into meaningful conversations.
Product Snapshot
Target Audience
| Category | Details |
|---|---|
| Industries | Healthcare (patient feedback), education (student & faculty surveys), hospitality & travel (guest experiences), tech & SaaS (user feedback), marketing agencies (market research), consulting firms (client satisfaction), and any business managing experiences across customer, employee, and product touchpoints. |
| Company Sizes | Freelancers & small businesses to enterprises with 10,000+ employees. Strong fit for mid-market companies, growing SaaS startups, customer-centric organizations, and businesses prioritizing experience management without enterprise-level complexity. |
| User Roles | CX managers (feedback programs), marketing professionals (campaign effectiveness), HR admins (employee surveys), product managers (user insights), business owners (customer satisfaction), market researchers, and operations managers (service quality). |
Deployment Options
Cloud-based SaaS platform with web application interface, native mobile applications for iOS and Android enabling offline survey collection, embedded surveys for websites and applications, email and SMS distribution capabilities, WhatsApp integration for conversational surveys, kiosk mode for in-person feedback collection, and comprehensive API access for custom integrations with business systems.
Core Capabilities
Primary Features
- Conversational Survey Interface and Chat-Like Experience:
Revolutionary conversational user interface (CUI) that mimics WhatsApp and messaging apps, presenting surveys as engaging conversations rather than traditional forms, resulting in 40% higher completion rates through natural, one-question-at-a-time flow that reduces survey fatigue and increases user engagement. - Comprehensive Survey Creation and Customization:
Advanced survey builder with 1000+ templates, multiple question types including video surveys, custom branding and white-labeling capabilities, display logic and conditional branching, multilingual support for 95+ languages through built-in Google Translate, and drag-and-drop interface enabling rapid survey creation without technical expertise. - Multi-Channel Distribution and Collection:
Omnichannel survey distribution across email, SMS, WhatsApp, social media, QR codes, embedded widgets, kiosk mode, and offline collection with automatic synchronization, enabling businesses to reach respondents through their preferred communication channels and gather feedback from diverse touchpoints. - Advanced Analytics and Real-Time Reporting:
Comprehensive analytics dashboard with real-time response tracking, sentiment analysis, executive dashboards for leadership visibility, customizable reports and data visualization, trend analysis and comparison tools, and automated report scheduling enabling data-driven decision making.
Specialized Modules
- Customer Experience (CX) Suite with NPS, CSAT, and CES:
Dedicated customer experience measurement tools including Net Promoter Score (NPS) surveys, Customer Satisfaction (CSAT) tracking, Customer Effort Score (CES) measurement, automated workflow triggers based on scores, and continuous feedback loop management enabling systematic customer experience optimization. - Employee Experience and 360-Degree Assessments:
Comprehensive employee feedback platform with pulse surveys, exit interviews, performance evaluations, 360-degree feedback systems, manager dashboards, and employee portal access enabling organizations to measure and improve workplace culture and employee engagement. - Reputation Management and Review Monitoring:
Integrated reputation management system tracking online reviews, social media mentions, and brand sentiment across platforms, with automated response capabilities and reputation score monitoring helping businesses maintain and improve their online presence. - Ticketing and Case Management System:
Built-in ticketing functionality that converts survey responses into actionable tickets, enabling follow-up actions, issue resolution tracking, and closed-loop feedback management ensuring customer concerns are addressed systematically.
Integrations
SurveySparrow provides extensive integration capabilities with over 1500+ applications including CRM systems (HubSpot, Salesforce, Pipedrive), communication tools (Slack, Microsoft Teams, Intercom), marketing platforms (MailChimp, ActiveCampaign), analytics tools (Google Analytics, Power BI), and automation platforms (Zapier, Webhooks) enabling seamless workflow integration.
Value Proposition
Business Impact
Dramatically Improved Survey Response Rates and Data Quality:
Organizations consistently achieve 40% higher survey completion rates through conversational interfaces, significantly improved data quality through engaging question formats, reduced survey abandonment, and enhanced respondent satisfaction leading to more honest and detailed feedback supporting better business decisions.
Enhanced Customer Experience and Relationship Management:
Platform enables comprehensive customer journey mapping, real-time feedback collection at critical touchpoints, automated follow-up based on satisfaction scores, and systematic customer experience improvement programs resulting in higher customer satisfaction, increased loyalty, and improved retention rates.
Streamlined Employee Engagement and Organizational Development:
Comprehensive employee feedback systems provide insights into workplace culture, engagement levels, performance issues, and organizational health, enabling HR teams to make data-driven decisions about talent management, culture development, and workplace improvement initiatives.
Operational Efficiency and Automated Workflow Management:
Integrated ticketing system, automated survey distribution, real-time analytics, and workflow automation eliminate manual feedback management tasks while ensuring systematic follow-up on customer and employee concerns, resulting in improved operational efficiency and customer service quality.
ROI & Cost Savings
Immediate Feedback Collection Benefits:
Organizations typically achieve measurable improvements in response rates within days of implementation through engaging survey formats, reduced time spent on survey creation and management, elimination of multiple feedback tools, and automated reporting capabilities reducing administrative overhead by 40-60%.
Long-Term Customer and Employee Relationship Value:
Investment in comprehensive experience management creates sustainable competitive advantages through improved customer retention, enhanced employee engagement, systematic experience optimization, and data-driven decision making enabling confident business growth and market differentiation.
Hidden Efficiency Gains and Cost Avoidance:
Organizations eliminate costs associated with poor customer experience, employee turnover, missed feedback opportunities, and inefficient manual processes while gaining competitive advantages through systematic experience management and proactive issue resolution.
Competitive Differentiators
Unlike traditional survey tools or complex enterprise platforms, SurveySparrow provides the optimal balance of engaging conversational interfaces and comprehensive experience management capabilities, offering superior response rates, extensive customization options, multi-channel distribution, and integrated workflow automation, positioning it as the definitive solution for organizations serious about transforming feedback collection into meaningful conversations.
AI & Technology Deep Dive
SurveySparrow utilizes advanced experience management technology and intelligent automation specifically optimized for conversational surveys, customer feedback collection, and experience analytics while maintaining simplicity, engagement, and cross-platform performance across diverse user contexts.
- Intelligent Conversational Interface Technology:
Advanced chat-like survey presentation mimicking familiar messaging apps, dynamic question flow based on previous responses, natural language processing for open-ended feedback analysis, and mobile-first design ensuring engaging user experiences across all touchpoints. - Smart Analytics and Sentiment Analysis:
Sophisticated data processing providing sentiment analysis of open-ended responses, trend identification across feedback data, predictive insights for experience management, and automated alerting for critical feedback enabling proactive customer and employee experience management. - Advanced Multi-Channel Distribution System:
Comprehensive survey distribution engine supporting email, SMS, WhatsApp, social media, QR codes, kiosk mode, and embedded options with intelligent routing, response tracking, and automated follow-up capabilities ensuring maximum reach and engagement. - Comprehensive Integration and Automation Platform:
Robust API infrastructure enabling seamless integration with CRM, helpdesk, marketing, and analytics platforms, webhook automation for real-time data flow, and workflow triggers based on survey responses enabling automated business process optimization.
User Experience
Interface & Usability
Intuitive Conversational Design Philosophy:
SurveySparrow features chat-like interfaces that mirror familiar messaging apps, with clean visual design prioritizing user engagement, natural conversation flow, mobile-first responsive design, and minimal learning curve ensuring productive adoption across diverse technical skill levels and respondent demographics.
Comprehensive Survey Builder and Management Interface:
Powerful drag-and-drop survey creation tools with intuitive question building, real-time preview capabilities, template library access, collaborative editing features, and streamlined survey management enabling users to create professional surveys without technical expertise.
Multi-Platform Consistency and Accessibility:
Platform maintains consistent functionality across web, mobile, and embedded applications with real-time synchronization, offline survey collection capabilities, responsive design adaptation, and accessibility features ensuring inclusive participation regardless of device or technical capability.
Customization
Extensive Branding and Visual Customization:
Users can customize survey appearance with company branding, color schemes, logos, background images, custom CSS styling, white-label options, and personalized thank-you pages creating cohesive brand experiences throughout the feedback journey.
Advanced Logic and Workflow Configuration:
Sophisticated survey logic including conditional branching, question piping, display rules based on previous responses, automated workflow triggers, and personalized survey paths enabling dynamic, relevant survey experiences tailored to individual respondents.
Comprehensive Integration and Automation Options:
Extensive customization through API access, webhook configurations, third-party application integrations, automated data sync, custom reporting dashboards, and workflow automation enabling seamless incorporation into existing business processes.
Accessibility
SurveySparrow provides comprehensive accessibility support including mobile-responsive design, offline functionality with automatic synchronization, multi-language support, voice input capabilities, screen reader compatibility, and inclusive design principles ensuring productive participation across diverse abilities, technical contexts, and global audiences.
Security & Compliance
SurveySparrow implements comprehensive security and compliance measures specifically designed for experience management and customer data protection, maintaining regulatory compliance across diverse global markets and industry requirements while ensuring business continuity and trust.
Data Protection
Enterprise-Grade Security Infrastructure:
- Advanced Data Encryption:
- Industry-standard encryption for data at rest and in transit with secure Amazon Web Services (AWS) hosting infrastructure
- SOC 2 Type II Compliance:
- Independent third-party validation of security controls across trust service principles with continuous monitoring and improvement
- Multi-Factor Authentication:
- Enhanced access controls, biometric security at physical locations, and comprehensive access management
- Secure Infrastructure:
- 24/7 physical security, automated daily backups, disaster recovery procedures, and comprehensive incident management protocols
Compliance
Comprehensive Regulatory and Industry Compliance:
- GDPR and CCPA Compliance:
- Full privacy regulation adherence with automated consent management, data retention controls, and comprehensive privacy protection across global operations
- HIPAA Compliance:
- Business Associate Agreement (BAA) available for healthcare organizations with specialized security measures and audit controls for Protected Health Information (PHI)
- ISO/IEC 27001 Certification:
- International security management standards ensuring comprehensive information security protocols and regular security assessments
- Microsoft 365 Certification:
- Verified integration security and compatibility with enterprise Microsoft environments
- Cyber Essentials Certification:
- UK government-backed cybersecurity standard demonstrating robust protection against common online threats
Pricing & Packages
Pricing Structure
SurveySparrow operates on flexible subscription-based pricing with multiple product modules, offering transparent pricing without hidden costs, free plans for basic usage, and scalable options that grow with organizational needs while delivering exceptional value compared to enterprise survey platforms.
Plan Comparison
SurveySparrow Pricing Plans:
| Plan | Monthly Price | Key Features | Response Limits | Best For |
|---|---|---|---|---|
| Free | $0 | Basic surveys, 3 active surveys, embedded surveys | 50 responses/month | Individual users testing platform |
| Basic | $19/month | Unlimited questions, custom branding, basic logic | 5,000 responses | Small businesses and teams |
| Starter | $39/month | Advanced logic, email/chat support, case management | 15,000 responses | Growing organizations |
| Business | $99/month | Multiple users, webhooks, advanced integrations | 100,000 responses | Medium to large businesses |
| CX Suite | $199/month | NPS/CSAT/CES surveys, advanced analytics | 100,000 responses | Customer experience focus |
| Enterprise | Custom pricing | Custom features, dedicated support, advanced security | Unlimited | Large enterprises |
Additional Modules:
360 Assessments ($59/subject), Reputation Management (Free tier + paid options), Ticketing System (Free tier + $12/user), and Full Platform bundles available.
Trial & Demo Options
SurveySparrow offers comprehensive evaluation through generous free plan with core functionality, 14-day free trial of premium features requiring no credit card, interactive product demonstrations, migration assistance from existing survey platforms, and dedicated customer success support ensuring thorough platform assessment.
Implementation & Onboarding
Implementation Timeline and Process:
| Phase | Timeline | Activities | Deliverables |
|---|---|---|---|
| Setup and Configuration | Week 1 | Account creation, team setup, branding configuration, integration planning, initial training | Configured SurveySparrow environment ready for survey creation |
| Survey Design and Testing | Week 2-3 | Survey creation using templates, conversational flow optimization, multi-channel testing, feedback collection validation | Optimized surveys with proven engagement and functionality |
| Deployment and Launch | Week 3-4 | Survey distribution across channels, response monitoring, team training, process documentation | Live feedback collection with trained teams and established workflows |
| Analytics and Optimization | Week 4-6 | Response analysis, workflow automation setup, advanced feature adoption, performance optimization | Comprehensive feedback system with analytics and automation |
| Continuous Improvement | Ongoing | Survey optimization, advanced analytics, integration expansion, strategic consultation | Mature experience management with maximum business impact |
Rapid Value Realization:
SurveySparrow’s intuitive design and template library enable immediate productive use within hours of setup, with measurable improvements in response rates typically visible within days and comprehensive experience management transformation achievable within 2-4 weeks.
Expert Migration and Implementation Support:
Organizations receive comprehensive migration assistance including survey transfer from existing platforms, team training and change management support, best practices consultation, and strategic implementation guidance ensuring successful adoption with immediate engagement improvements.
Support & Resources
Customer Support
Channels:
- Comprehensive Multi-Channel Support: Email, live chat, phone support, and comprehensive help documentation with knowledgeable experience management specialists
- 24/7 Customer Assistance: Round-the-clock support availability for premium plans with responsive technical and strategic guidance
- Video Training Library: Extensive tutorial content covering platform features, survey best practices, and experience management strategies
- Knowledge Base and Documentation: Comprehensive self-service resources with implementation guides and troubleshooting information
- Community Forum: User community for peer learning, best practices sharing, and collaborative problem-solving
Hours:
Continuous support availability with extensive self-service resources; 24/5 email and chat support for paid plans; phone support for business and enterprise customers; responsive assistance during critical feedback collection periods.
Responsiveness:
Consistently praised customer support with knowledgeable staff providing both technical assistance and experience management guidance, proactive feature development based on user feedback, and responsive problem-solving approach that repeatedly differentiates SurveySparrow from competitors.
Learning Resources
| Category | Key Offerings |
|---|---|
| Comprehensive Experience Management Education | Survey design best practices, customer experience optimization strategies, employee engagement methodologies, and feedback collection techniques through expert-led content and proven frameworks supporting organizational transformation. |
| Implementation & Success Support | Customer success assistance including platform onboarding, survey design consultation, experience management strategy guidance, and ongoing optimization support ensuring successful adoption and maximum business value realization throughout feedback collection initiatives. |
| Industry-Specific Resources & Templates | Specialized resources for healthcare, education, hospitality, technology, and other industries including survey templates, compliance guidelines, and best practices enabling rapid implementation and immediate productivity improvements. |
Customer Insights
User Ratings
SurveySparrow maintains strong performance across review platforms with 4.4/5 rating on G2 with consistent praise for conversational interfaces and engagement improvements, high ratings on Capterra for user-friendly design and customer support quality, and recognition as one of the fastest-growing products on G2 for three consecutive years, demonstrating both user satisfaction and market momentum.
Feedback Trends
- User Demographics and Business Impact:
SurveySparrow serves diverse experience management communities with strong concentration among customer experience professionals, HR teams, marketing professionals, healthcare organizations, and educational institutions. Users consistently report significant improvements in response rates, data quality, and feedback collection efficiency. - Positive Feedback Trends:
Users consistently praise intuitive conversational interface design, significantly improved response rates, comprehensive customer support, extensive customization options, multi-channel distribution capabilities, easy survey creation and management, and effective integration with business workflows with many expressing satisfaction with transformative feedback collection improvements. - Areas for Improvement:
Common enhancement requests include faster customer support response times, more advanced mobile functionality, additional integration options, enhanced offline capabilities, more granular pricing options, and simplified onboarding for complex features to support specialized organizational requirements. - Success Story Validation:
Organizations frequently report successful feedback transformation including dramatic response rate improvements, enhanced customer and employee engagement, better data quality and insights, and improved business decision-making capabilities, validating SurveySparrow’s market position and value proposition across diverse industries.
Real-World Applications
Industries & Roles
SurveySparrow demonstrates exceptional versatility across healthcare organizations conducting patient satisfaction and experience surveys, educational institutions gathering student feedback and faculty evaluations, hospitality and travel companies measuring guest experiences and service quality, technology companies collecting user feedback and product insights, consulting firms measuring client satisfaction and project success, market research agencies conducting consumer studies, and HR departments implementing comprehensive employee engagement programs.
The platform serves customer experience managers orchestrating feedback programs, marketing professionals measuring campaign effectiveness and brand perception, HR administrators conducting employee surveys and assessments, product managers gathering user insights and feature feedback, and business owners tracking overall customer and employee satisfaction.
Case Studies/Use Cases
- Healthcare Patient Experience Transformation:
Medical organizations utilize SurveySparrow’s conversational surveys to gather patient feedback, achieving significantly higher response rates compared to traditional forms while maintaining HIPAA compliance, resulting in improved patient satisfaction scores and enhanced care quality through actionable insights. - Educational Institution Student Engagement:
Universities and schools implement comprehensive feedback systems using conversational surveys for course evaluations, campus experience feedback, and administrative service assessment, achieving higher participation rates and more detailed feedback enabling data-driven improvements to educational experiences. - Hospitality Guest Experience Optimization:
Hotels and travel companies leverage multi-channel survey distribution including WhatsApp and SMS to gather real-time guest feedback, enabling immediate service recovery and systematic experience improvements resulting in higher guest satisfaction and improved online reputation. - Technology Company Product Development:
SaaS companies integrate SurveySparrow with their applications to collect user feedback at critical touchpoints, enabling data-driven product decisions, feature prioritization, and user experience optimization while maintaining high engagement through conversational interfaces.
Alternatives & Market Position
Top Competitors
SurveySparrow competes primarily with SurveyMonkey offering traditional survey functionality with broad market recognition, Typeform providing visually appealing interactive forms, Qualtrics delivering enterprise-grade experience management, Google Forms offering free basic survey creation, JotForm providing comprehensive form building capabilities, Zoho Survey serving Zoho ecosystem users, and HubSpot integrating surveys with CRM functionality.
Feature & Pricing Comparison
Comprehensive Platform Comparison:
| Platform | Best For | Pricing Model | Key Strengths | Primary Limitations |
|---|---|---|---|---|
| SurveySparrow | Conversational surveys and experience management | $0-199/month + enterprise | Chat-like interface, 40% higher response rates, comprehensive CX suite | Learning curve for advanced features, premium dependencies |
| SurveyMonkey | Traditional surveys with broad functionality | $25-75/month | Market leader, extensive features, strong analytics | Traditional interface, lower engagement rates |
| Typeform | Beautiful, interactive survey experiences | $25-83/month | Elegant design, user-friendly interface | Limited advanced features, higher cost per response |
| Qualtrics | Enterprise experience management | $1,500+/year | Advanced analytics, enterprise features | High cost, complexity, enterprise focus |
| Google Forms | Free basic survey creation | Free | No cost, Google integration | Basic features, limited customization |
Market Positioning Excellence:
SurveySparrow strategically positions itself as the conversational survey solution that bridges the gap between basic form builders and complex enterprise platforms, offering superior engagement through chat-like interfaces, comprehensive experience management features, and competitive pricing that traditional survey tools struggle to match effectively.
Strengths & Limitations
| Strengths | Limitations |
|---|---|
| Revolutionary Conversational Interface and Superior Engagement: Chat-like surveys achieve 40% higher completion rates, reduce fatigue, and improve data quality by making feedback feel natural. | Learning Curve for Advanced Features and Customization: Advanced analytics, automation, and integrations may require training and significant time investment. |
| Comprehensive Experience Management Platform with Integrated Workflows: Combines surveys, analytics, ticketing, reputation monitoring, and automation in one platform, reducing need for multiple tools. | Premium Feature Dependencies and Cost Scaling: Key features like advanced analytics, automation, and multi-channel distribution are restricted to paid plans, limiting free users. |
| Extensive Multi-Channel Distribution and Accessibility: Supports email, SMS, WhatsApp, social, kiosks, embedded options, offline mode, multilingual, and mobile-first design for broad reach. | Integration Complexity and Third-Party Dependencies: Some integrations and automations require technical setup or third-party tools like Zapier, adding cost and complexity. |
| Outstanding Value Proposition and Scalable Pricing: Offers a generous free plan, competitive premium pricing, and transparent, scalable cost structure. | Mobile Application Limitations and Feature Parity: Mobile apps lack some advanced survey creation/management functions compared to desktop, impacting advanced users. |
| Strong Security Compliance and Enterprise Readiness: SOC 2 Type II, GDPR, HIPAA, and ISO 27001 compliance ensure strong security and trust for global enterprises. | Customer Support Response Variability: Occasional delays in support response and limited proactive guidance for complex implementations reported by some users. |
Final Assessment
Best Fit For
SurveySparrow is exceptionally well-suited for organizations prioritizing engagement and response rates across customer experience, employee feedback, and market research initiatives, making it ideal for businesses frustrated with low survey participation, customer experience teams requiring actionable insights, HR departments implementing comprehensive employee engagement programs, healthcare organizations conducting patient satisfaction surveys, educational institutions gathering stakeholder feedback, and any organization seeking to transform boring questionnaires into meaningful conversations.
Summary Verdict
SurveySparrow represents a compelling revolution in feedback collection technology, demonstrating how thoughtful user experience design combined with comprehensive experience management capabilities can transform survey participation from obligatory chore into engaging conversation. The company’s evolution from WhatsApp-inspired startup to serving 100,000+ customers globally, coupled with its proven track record of achieving 40% higher response rates and recognition as a fastest-growing G2 product, validates its position as the definitive conversational survey solution for modern organizations.
For businesses committed to improving customer and employee experiences through meaningful feedback collection, SurveySparrow offers an unmatched combination of engaging conversational interfaces, comprehensive experience management tools, multi-channel distribution capabilities, and enterprise-grade security that consistently transforms feedback collection from administrative burden into strategic advantage. The platform’s focus on conversation-driven design combined with robust analytics and automation makes it the ideal choice for organizations ready to embrace survey technology that actually encourages participation and delivers actionable insights rather than just collecting data.
Fun Fact
Here’s a fascinating insight into SurveySparrow’s conversation-first philosophy: The platform was born when founder Shihab Muhammed realized most survey tools looked and felt like digital government forms, somehow managing to make “How satisfied are you?” as thrilling as watching grass grow in slow motion while being audited by the tax department. After receiving his third reminder to fill out an HR survey that was about as engaging as reading a phone book backwards, he had his aha moment: why were survey creators determined to make feedback collection feel like punishment for both the sender and the recipient?
The beautiful irony? Today, SurveySparrow’s WhatsApp-inspired conversational interface is so engaging that users actually look forward to filling out surveys. It proves that sometimes the most revolutionary idea isn’t more features or analytics, but simply making the experience feel like a normal human conversation rather than an interrogation scripted by robots who learned about people by binge-watching courtroom dramas. Especially when your biggest challenge is convincing people to share their opinions without feeling like they’re being cross-examined by an overly caffeinated researcher with a clipboard.
Comments