The platform that’s proving property professionals don’t need to choose between cutting-edge technology and practical business solutions, turning unbuilt property visualization into immersive buyer experiences
Executive Summary
Product Name & Vendor:
Enviz by Enviz Pty Ltd., founded in 2019 by Michael Shaw in Sydney, Australia. Originally called EnvisionVR, the company rebranded to Enviz in 2024 after raising $1.5 million in funding led by Balmain Private. Shaw has extensive experience in construction management and property development with a degree from the University of Technology Sydney. His real-world experience with selling unbuilt properties led him to create a complete XR platform that helps buyers visualize spaces beyond basic floor plans and photos. Today, Enviz serves property developers, real estate agents, architects, and CGI studios worldwide.
Quick Overview:
Enviz is a complete spatial visualization platform that turns 3D models and floor plans into immersive XR experiences that work on all devices, offering walkable VR environments, AR on-site viewing, interactive dollhouse views, and guided tours. Unlike traditional property marketing tools, Enviz understands that modern property professionals need to create engaging, confidence-building experiences for buyers, investors, and stakeholders through multi-device access that includes VR headsets, web browsers, mobile devices, and tablets. At the same time, it provides analytics, CRM connections, and real estate portal links for complete business workflow management.
Who Should Read:
This article helps property developers who need sophisticated tools to sell properties before they’re built, real estate agents looking for competitive advantages through immersive presentations, and architects needing better ways to communicate with clients. It’s also valuable for CGI studios expanding their services to include XR experiences, home builders showcasing entire catalogs in one platform, and any property professional frustrated with traditional visualization methods who wants cutting-edge technology that actually works in real business scenarios while providing measurable results and smoother workflows.
Product Snapshot
Target Audience:
| Category | Details |
|---|---|
| Industries | Enviz serves property development companies selling unbuilt properties, real estate agencies needing better presentation tools, and architectural firms communicating with clients. It also works well for CGI studios expanding into XR services, home builders showcasing designs, property marketing agencies creating immersive experiences, commercial real estate professionals, urban planning organizations, construction companies, and any business involved in property visualization. |
| Company Sizes | The platform serves individual real estate agents, small to medium-sized property developers, and growing architectural firms, typically ranging from solo workers to teams of 50+ people. It is ideal for established property professionals needing more engaging marketing, growing development companies requiring scalable visualization solutions, and agencies needing white-label presentation capabilities. The platform scales from individual freelancers to large property organizations while focusing on buyer confidence and sales effectiveness. |
| User Roles | Main users include property developers creating sales experiences before construction, real estate agents delivering immersive presentations, and architects communicating design visions. It also serves CGI artists adding XR capabilities, sales teams needing guided tours, marketing professionals requiring analytics insights, home builders showcasing model variations, project managers coordinating stakeholder reviews, and any professional responsible for property visualization and buyer engagement. |
Deployment Options:
Enviz works as a complete cloud-based platform accessible through web browsers, VR headsets (Meta Quest, Vision Pro), mobile devices, and tablets, requiring no software installation and providing smooth synchronization across all devices. The platform provides real-time collaboration capabilities, instant sharing through unique links, and embedded experiences that can be built into websites. All content is hosted on Enviz’s optimized infrastructure with automatic performance optimization, global content delivery, and reliable access designed specifically for professional property presentations and buyer experiences.
Core Capabilities
Primary Features:
- Multi-Device XR Visualization with Universal Access:
Enviz’s main strength is its ability to turn any 3D model or floor plan into immersive experiences that work across all devices without compromise. Users can access the same high-quality experience whether using a VR headset for full immersion, a web browser for convenient viewing, or mobile devices for on-the-go presentations. The platform automatically optimizes content for each device while keeping visual quality, ensuring that a buyer can smoothly move from viewing on their phone to experiencing in VR. Advanced features include walkable environments that simulate real movement through spaces, clickable hotspots for detailed information, AR on-site visualization that overlays models onto real locations, and interactive dollhouse views that provide complete spatial understanding. - Guided Viewing and Real-Time Collaboration:
Enviz provides revolutionary guided viewing capabilities that let property professionals take control of buyer experiences and lead them through virtual tours in real time, recreating traditional open house experiences for spaces that have not yet been built. This feature solves VR’s biggest limitation by keeping buyers connected with agents during headset use, allowing sales conversations to continue seamlessly. The system also supports multi-user collaboration where teams can meet virtually inside designs for real-time feedback, review sessions, and decision-making. Key features include synchronized viewing across devices, voice communication within experiences, annotation tools for marking specific areas, and session recording capabilities for later review. - Instant Sharing and Take-Home Experiences:
The platform pioneered shareable VR solutions that let buyers continue exploring properties after initial presentations, bringing family members and decision-makers into the experience through simple link sharing. Users can send unique share links via text, email, or QR codes that allow instant access to immersive experiences within seconds, without requiring app downloads or complex setup. This capability extends engagement beyond the initial sales meeting and enables collaborative decision-making among all stakeholders. The sharing system includes customizable access controls, viewing analytics, and time-limited access options for security and control. - Complete Analytics and Buyer Insights:
Enviz includes sophisticated analytics that track buyer behavior and engagement within virtual experiences, providing valuable insights into buyer preferences, time spent in different areas, and interaction patterns. The system monitors which spaces generate most interest, how long buyers spend in each area, and which features capture attention, enabling data-driven optimization of presentations and property designs. Analytics include heat maps of user movement, engagement metrics, session duration tracking, and comparative analysis across different properties or buyer demographics.
Specialized Modules:
- Professional CGI Studio Integration and Workflow Optimization:
Enviz smoothly integrates with existing CGI studio workflows, enabling visualization professionals to offer XR experiences alongside traditional still renders without disrupting established processes. The platform supports native file imports from popular 3D software including SketchUp, Revit, and 3ds Max, while providing optimization tools that ensure models perform well in XR environments. Features include automated lighting adjustment, texture optimization, performance profiling, and quality assurance tools that maintain visual standards while enabling real-time interaction. This integration allows CGI studios to expand service offerings and increase project value without requiring complete workflow changes. - On-Site AR Visualization and Spatial Context:
The platform provides advanced augmented reality capabilities that let users visualize unbuilt properties directly on construction sites or empty lots, providing crucial spatial context that traditional presentations cannot deliver. Users can hold up their mobile device or tablet to see exactly how the finished property will look in its real environment, including views from windows, surrounding context, and accurate scale relationships. This feature is particularly valuable for developers showcasing properties with significant view components or unique site characteristics that influence buyer decisions. - Embedded Web Experiences and Website Integration:
Enviz enables smooth integration of immersive experiences directly into property websites, marketing materials, and real estate portals without requiring viewers to install applications or leave the website. The embedded experiences maintain full functionality including walkable tours, dollhouse views, and interactive features while providing consistent branding and user experience. This integration includes customizable player controls, responsive design for all screen sizes, and analytics tracking that integrates with existing marketing measurement systems. - VR Measuring Tools and Technical Validation:
The platform includes sophisticated measuring capabilities within VR environments that enable accurate dimension validation, spatial relationship verification, and technical review processes. Users can measure distances, areas, and volumes directly within immersive experiences while maintaining precision required for professional validation. These tools support design review processes, client consultation, and technical verification workflows that ensure accuracy throughout the development process.
Integrations:
Enviz connects smoothly with essential property industry tools including CRM systems for lead management, real estate portals for listing integration, and project management platforms for workflow coordination. The platform integrates with popular marketing tools for lead capture, analytics platforms for complete tracking, and communication systems for team collaboration while keeping focus on property visualization workflow optimization and buyer engagement efficiency.
Value Proposition
Enviz delivers real business impact by turning static property presentations into engaging, confidence-building experiences that speed up sales cycles while providing measurable insights into buyer behavior, enabling property professionals to close more deals faster through technology that actually works in real business scenarios.
Business Impact:
Faster Sales Cycles and Higher Conversion Rates:
Enviz enables property professionals to close deals faster by providing buyers with unprecedented certainty about unbuilt spaces, eliminating the guesswork and hesitation that typically come with buying properties before they’re built. Case studies show significant results, including Ophira Palm Beach achieving $60 million in off-plan sales through VR tours, and multiple developers reporting shorter sales cycles and increased buyer confidence. The platform’s guided viewing capabilities enable sales professionals to control the story and address concerns in real-time while keeping engagement levels that static presentations cannot match.
Better Buyer Confidence and Reduced Purchase Anxiety:
Through immersive experiences that allow buyers to truly understand spaces before construction begins, Enviz dramatically reduces the uncertainty and anxiety that comes with pre-construction purchases. Buyers can bring family members into the decision-making process through shareable experiences, walk through their future home at actual scale, and visualize views and spatial relationships that floor plans cannot communicate. This increased confidence translates to higher deposit rates, reduced cancellation rates, and stronger buyer commitment throughout the development process.
Competitive Advantage and Market Leadership:
Enviz positions property professionals as technology leaders in their markets, providing cutting-edge presentation capabilities that distinguish them from competitors using traditional marketing methods. The platform enables smaller developers to compete with larger organizations through professional presentations that command attention and respect, while established companies maintain market leadership through innovative buyer experiences that generate word-of-mouth referrals and industry recognition.
ROI & Cost Savings:
Increased Project Profitability Through Premium Pricing and Faster Sales:
Properties showcased with Enviz typically command premium pricing due to increased buyer confidence and professional presentation quality, while faster sales cycles reduce holding costs and financing expenses. Developers report ability to achieve higher pre-sales rates and reduced marketing spend through more effective presentations that convert prospects to buyers in fewer interactions. The platform’s analytics capabilities help optimize pricing strategies and identify buyer preferences that influence design decisions.
Reduced Marketing Costs and Improved Lead Conversion:
By providing more engaging and effective presentations, Enviz improves lead conversion rates and reduces the cost per sale through more efficient prospect qualification and nurturing processes. The take-home sharing capability extends marketing reach organically as buyers involve family and friends in decision-making, creating viral marketing effects without additional advertising spend. Analytics insights enable optimized marketing spend allocation and improved campaign targeting based on actual buyer behavior data.
Streamlined Operations and Improved Team Efficiency:
The platform reduces time spent on repetitive presentations and buyer inquiries by enabling self-service exploration and answering common spatial questions before they arise. Remote presentation capabilities reduce travel costs and enable broader geographic reach, while guided viewing tools ensure consistent message delivery across sales teams. Integration with existing workflows eliminates duplicate data entry and maintains operational efficiency while adding powerful new capabilities.
Competitive Advantages:
Unlike traditional 3D tours or static visualization methods, Enviz specifically addresses the property industry’s need for buyer confidence building through true-to-scale immersive experiences combined with professional sales process integration. The platform’s unique combination of multi-device access, guided viewing capabilities, shareable experiences, and complete analytics creates competitive advantages that enable property professionals to operate more effectively while delivering superior buyer experiences that justify premium positioning.
AI & Technology Deep Dive
Enviz uses advanced spatial computing and optimization technologies specifically designed for property visualization, buyer experience enhancement, and professional workflow integration while maintaining the highest standards for performance, visual quality, and cross-device compatibility across diverse property industry applications.
- Advanced Spatial Computing and Cross-Device Optimization:
The platform uses sophisticated algorithms that automatically optimize 3D models and environments for different device capabilities while maintaining visual consistency and user experience quality across all platforms. The system dynamically adjusts rendering quality, polygon counts, and texture resolution based on device specifications without requiring manual optimization, ensuring that the same content delivers exceptional experiences whether viewed in VR, on web, or mobile devices. This technology enables smooth transitions between devices while preserving spatial accuracy and visual fidelity required for professional property presentations. - Smart Content Processing and Performance Optimization:
Enviz incorporates machine learning algorithms that analyze 3D models and automatically optimize them for real-time interaction while preserving architectural accuracy and visual quality. The system identifies performance bottlenecks, optimizes lighting conditions, and enhances textures specifically for property visualization requirements. This smart processing enables complex architectural models to run smoothly across all devices while maintaining the detail and accuracy required for professional property sales and buyer decision-making. - Real-Time Collaboration and Synchronization Technology:
The platform uses advanced networking technology that enables real-time collaboration and guided viewing experiences with minimal latency and high reliability. The system synchronizes user movements, annotations, and interactions across multiple devices and users while maintaining spatial accuracy and visual consistency. This technology enables professional sales presentations where agents can guide buyers through immersive experiences while maintaining natural conversation flow and sales process control. - Advanced Analytics and Behavioral Intelligence:
Enviz employs sophisticated tracking and analysis systems that monitor user behavior within immersive experiences, providing detailed insights into buyer engagement patterns, spatial preferences, and decision-making factors. The system tracks movement patterns, interaction duration, and attention focus while maintaining privacy standards, enabling data-driven optimization of presentations and property features. This analytics technology provides actionable business intelligence that goes beyond basic viewing metrics to inform sales strategies and design decisions. - Cloud-Native Architecture and Global Performance:
Built on enterprise-grade cloud infrastructure, Enviz’s platform provides global content delivery, automatic scaling, and optimized performance for immersive experiences while maintaining consistent quality and reliability across international markets. The system includes automatic optimization for different network conditions, device capabilities, and geographic locations, ensuring professional presentation standards regardless of technical constraints or user location.
User Experience
Enviz focuses on easy, professional workflows optimized for property industry requirements, transforming complex XR technology into streamlined experiences that enable anyone to create immersive property presentations while maintaining sophisticated capabilities for advanced visualization and buyer engagement management.
Interface & Usability:
The platform features a clean, professional interface designed specifically for property industry workflows, enabling users to create immersive experiences without technical expertise while providing powerful customization capabilities for advanced users. The system automatically handles complex technical aspects like performance optimization and cross-device compatibility while users focus on creating compelling buyer experiences. The guided viewing interface is particularly praised for enabling natural sales conversations while controlling immersive experiences, making XR technology accessible to traditional sales professionals.
Customization:
Extensive customization capabilities include branded experiences with custom logos and colors, personalized listing pages with property-specific information, and flexible viewing modes that match different sales scenarios. Users can customize hotspots with detailed information, adjust lighting and environmental settings for optimal presentation, and create multi-property experiences that showcase entire developments. The platform supports white-label implementations that enable agencies to present fully branded experiences while maintaining professional positioning throughout the buyer journey.
Accessibility:
Complete platform functionality works smoothly across all devices from VR headsets to smartphones, ensuring buyers can access experiences regardless of their technology preferences or availability. The web-based access eliminates app installation barriers while VR capabilities provide maximum immersion for serious buyers. Cloud-based operation ensures consistent performance and reliability for professional presentations, while instant sharing capabilities enable immediate access that supports spontaneous buyer engagement and decision-making processes.
Security & Compliance
Enviz implements complete security measures and data protection frameworks specifically designed for protecting sensitive property information, buyer data, and business intelligence while ensuring professional-grade reliability and privacy standards required for property industry operations.
Data Protection
- Professional-Grade Data Security and Asset Protection
- SSL encryption for all data transmission
- Secure cloud hosting with redundant backup systems
- Protected access controls for property models, buyer information, and business data
- Advanced security protocols for content delivery and buyer sharing
- Continuous monitoring for reliable, professional-grade infrastructure
- Advanced Privacy Protection and Buyer Confidentiality
- Secure access management and controlled sharing permissions
- Detailed privacy settings to protect property and buyer data
- Time-limited access controls for buyer engagement
- Secure communication systems for confidential interactions
- Complete privacy management throughout the sales process
Compliance
- International Privacy Standards and Property Industry Requirements
- Privacy practices aligned with international standards and property industry requirements
- Secure infrastructure management and data protection features
- Backup systems, disaster recovery procedures, and uptime monitoring for business continuity
- Business Data Integrity and Content Asset Protection
- Version control for property models and visualization assets
- Secure backup systems for critical materials
- Reliable access to business-critical content under all circumstances
- Secure Sharing and Access Management
- Granular access controls and secure sharing systems
- Buyer access management to protect confidentiality
- Professional authentication options and secure backup systems
- Full protection of property assets and sensitive business information
Pricing & Packages
Enviz provides transparent, professional pricing designed to deliver measurable ROI through increased sales performance rather than competing solely on cost, with pricing models that scale from individual projects to enterprise-level implementations.
Pricing Structure:
The platform offers subscription-based pricing starting with a 7-day free trial, with monthly plans beginning at $17 per month (when billed annually) for basic features, scaling to professional plans at $25 per month with advanced capabilities. Pricing is based per model rather than per user, enabling teams to work together on projects without additional licensing costs. Annual billing provides significant savings (up to 2 months free), with pricing focused on delivering sales results and professional capabilities rather than basic visualization tools.
Plan Comparison:
| Plan | Monthly Price | Annual Price | Key Features | Model Limits | Best For |
|---|---|---|---|---|---|
| Enviz | $35 | $17 ($204/year) | All viewing modes, sharing, analytics, 2 resubmissions | Per model | Individual professionals |
| Enviz Pro | $30 | $25 ($300/year) | Advanced optimization, lighting control, high-performance | Per model | CGI studios & developers |
| Enterprise | Custom | Custom | Dedicated support, custom integration, unlimited features | Custom | Large organizations |
Feature Comparison Across Plans:
| Feature Type | Enviz | Enviz Pro | Enterprise |
|---|---|---|---|
| Viewing Modes | All modes (VR, AR, web, mobile) | All modes plus advanced tools | All modes plus custom features |
| Device Access | Universal device compatibility | Universal plus high-performance optimization | Universal plus custom deployment |
| Analytics | Standard engagement analytics | Advanced analytics with insights | Custom analytics and reporting |
| Support | Standard support with documentation | Premium support and training | Dedicated account management |
| Optimization | Automated optimization | Advanced optimization tools and lighting control | Custom optimization and development |
| Integration | Standard CRM and portal integration | Advanced integration capabilities | Custom integration development |
| Branding | Basic customization options | Advanced branding and customization | Complete white-label solutions |
Additional Value Components:
| Feature Type | Details | Notes |
|---|---|---|
| Free Trial | 7-day full feature access | No credit card required initially |
| Model Resubmissions | 2 included per project (Enviz plan) | Additional submissions available |
| Training & Support | Complete onboarding included | Sales team training provided |
| Analytics Dashboard | Buyer behavior insights included | All plans include analytics |
Trial & Demo Options:
Enviz provides a complete 7-day free trial with full access to all features, requiring no credit card for initial signup and enabling users to test complete immersive experiences, sharing capabilities, and analytics before making payment commitments. The trial includes access to sample projects and complete platform functionality, while enterprise features can be evaluated through custom demonstrations and proof-of-concept projects tailored to specific business requirements.
Implementation & Onboarding
Enviz provides a streamlined implementation methodology designed specifically for property professionals, ensuring immediate value delivery and professional results across diverse property marketing requirements and technology experience levels. The implementation process focuses on rapid deployment, sales effectiveness, and progressive feature adoption rather than complex technical setup.
| Phase | Timeline | Activities |
|---|---|---|
| Account Setup and Model Preparation | Days 1-3 | Account creation, 3D model upload or CGI studio coordination, initial optimization review |
| Experience Creation and Customization | Days 4-7 | Immersive experience generation, branding customization, sharing setup, initial testing |
| Sales Team Training and Integration | Days 8-10 | Guided viewing training, presentation techniques, CRM integration, analytics setup |
| Launch and Buyer Engagement | Days 11-14 | Live buyer presentations, sharing deployment, analytics monitoring, optimization |
| Ongoing Optimization and Scaling | Days 15+ | Performance analysis, presentation refinement, additional property integration, team expansion |
Immediate Professional Impact with Complete Sales Support:
Enviz’s methodology enables property professionals to begin delivering impressive buyer presentations within days while providing complete support capabilities that scale with business growth. The platform’s sales-focused approach eliminates technical barriers while ensuring results that meet professional standards from the first buyer interaction. Most professional users report successful presentations within the first week while appreciating the platform’s ability to support sophisticated sales strategies as their experience develops.
Complete Sales Integration Throughout Business Development:
While Enviz’s interface is designed for immediate productivity, the platform provides extensive support through sales expertise, presentation optimization recommendations, and buyer engagement resources specifically tailored for property industry success. The system guides users through proven sales techniques while providing business insights, ensuring both individual agents and established teams can build effective presentations that perform well across all buyer types and property categories.
Flexible Implementation for Diverse Property Requirements:
Enviz accommodates various professional needs from individual agent presentations to complete developer marketing campaigns with multiple property integration requirements. Each approach provides immediate access to professional results while supporting future business advancement and operational scaling as professional goals and market requirements evolve over time.
Support & Resources
Channels
Customer Support
- Multi-Channel Support for Property Professionals
- Responsive support available during business hours
- Extensive documentation and training materials for self-service guidance
- Dedicated account management for higher-tier customers
- Industry-Specific Expertise
- Support team experienced in property workflows and sales processes
- Technical assistance for platform usage and troubleshooting
- Strategic guidance for optimizing buyer presentations and improving sales results
Hours:
The platform ensures complete support coverage during business hours across multiple time zones, while complete self-service resources and video tutorials remain continuously accessible. Customer feedback highlights effective problem resolution and sales optimization guidance, with users particularly noting the support team’s understanding of property marketing challenges and buyer engagement strategies specific to real estate operations.
Responsiveness:
Enviz maintains a responsive support system with assistance typically available within business hours and complete resources enabling immediate problem resolution. Users consistently praise the support team’s expertise in both platform capabilities and property industry best practices, helping professionals achieve better sales results while providing guidance on presentation optimization and buyer experience enhancement strategies.
Learning Resources:
Complete Property Marketing Education:
Enviz provides extensive educational resources covering modern property visualization techniques, buyer psychology, and sales optimization strategies specifically designed for property professionals and XR technology adoption. The platform features expert-led content, step-by-step tutorials, industry case studies, and strategic frameworks that help property professionals develop sophisticated buyer engagement capabilities while leveraging XR tools for competitive advantage in property marketing.
Industry-Specific Implementation and Sales Training:
Customer success resources include specialized guidance on property presentation strategies, selling properties before they’re built, and buyer confidence building methods for different types of property businesses. Resources include hands-on training for guided viewing sessions, analytics interpretation for sales optimization, and integration strategies that maximize platform capabilities for specific property objectives and market requirements.
XR Technology Adoption and Workflow Integration:
Enviz supports users in optimizing their complete sales and marketing approach through detailed guidance on XR presentation techniques, buyer experience design, and technology integration strategies. The platform provides ongoing education about XR trends, buyer behavior insights, and optimization techniques that help property professionals transform their presentations into systematic buyer engagement systems that consistently deliver superior results.
Customer Insights
User Ratings:
Enviz maintains strong customer satisfaction with 4.5/5 stars on the Meta Quest store based on user reviews and positive feedback across industry publications, showing consistently excellent experiences among property professionals and buyers. Users particularly praise the platform’s ease of use, impressive visual quality, and significant impact on sales results, with many highlighting successful project outcomes and competitive advantages achieved through immersive presentations.
Feedback Trends:
Users consistently praise Enviz’s easy multi-device functionality that makes XR technology accessible to traditional property professionals, exceptional visual quality that matches professional rendering standards, and guided viewing capabilities that maintain sales process control while providing immersive experiences. Common appreciation focuses on the platform’s ability to build genuine buyer confidence through spatial understanding that floor plans cannot communicate, the take-home sharing feature that extends engagement beyond initial presentations, and complete analytics that provide actionable insights into buyer behavior. Users particularly value the platform’s focus on practical business results rather than technical complexity, the smooth integration with existing workflows, and the ability to differentiate from competitors through cutting-edge presentation capabilities. Primary improvement requests center on expanded customization options for specific industry verticals, additional analytics filtering capabilities, enhanced mobile editing features, and more granular access control options for enterprise users.
Real-World Applications
Industries & Roles:
Enviz excels across property development companies that need sophisticated tools to sell properties before they’re built, real estate agencies needing competitive presentation capabilities, and architectural firms needing better ways to communicate with clients. The platform serves commercial real estate professionals showcasing complex developments, urban planning organizations presenting community projects, and construction companies coordinating stakeholder reviews. Additionally, property marketing agencies, luxury real estate brokers, senior living developers, mixed-use project marketers, and any professional involved in unbuilt property sales benefit from Enviz’s complete approach to spatial visualization and buyer confidence building.
Case Studies/Use Cases:
- Ophira Palm Beach – $60 Million Sales Success:
A luxury beachfront development used Enviz to achieve exceptional sales results without a traditional showroom, showing the platform’s ability to replace physical sales environments with immersive digital experiences. The development team used Enviz’s guided viewing capabilities to connect with potential buyers remotely, enabling presentations in buyers’ homes, cafes, or any location with VR capability. The platform’s shareable experiences allowed buyers to bring family members into decision-making processes, while analytics provided insights into buyer preferences and engagement patterns. This complete approach resulted in $60 million in sales before construction began, showcasing how immersive technology can overcome traditional limitations and enable developers to reach broader markets while maintaining high-touch sales experiences that build buyer confidence. - CGI Studio Partnership Expansion – Desirum’s Enhanced Service Offering:
Desirum, an established CGI studio, partnered with Enviz to expand their traditional rendering services into immersive XR experiences without disrupting existing workflows or compromising visual quality. The challenge involved maintaining their trademark render quality while adding cutting-edge XR capabilities that would differentiate them from competitors and increase project value. Through Enviz’s smooth integration, Desirum could offer clients complete visualization packages including traditional still renders and immersive experiences from the same 3D models. The guided tour functionality became particularly popular, enabling sales professionals to virtually guide buyers through properties while maintaining control of the presentation story. This strategic partnership enhanced Desirum’s market positioning as a technology leader while providing clients with world-class virtual experiences that inspire confidence and speed up sales decisions. - Multi-Device Global Reach for International Development:
A property development company used Enviz to overcome geographic limitations and connect with international investors and buyers across multiple time zones through the platform’s universal device access and sharing capabilities. The challenge involved presenting complex development projects to sophisticated international buyers who couldn’t visit sites in person while maintaining the high-touch experience expected in luxury property sales. Enviz’s multi-device approach enabled smooth transitions from initial mobile presentations to immersive VR experiences, while guided viewing sessions allowed developers to conduct personalized tours despite geographic separation. The platform’s analytics revealed buyer engagement patterns across different regions and property types, enabling optimized presentations for various international markets. This global approach resulted in expanded market reach and successful international sales that would have been impossible through traditional presentation methods. - Home Builder Catalog Visualization and Customer Decision Support:
A residential home builder implemented Enviz to showcase their entire product catalog through unified interactive experiences, enabling customers to explore multiple floor plans, design options, and customization possibilities before making construction commitments. The challenge involved helping buyers understand spatial relationships, design variations, and upgrade options while maintaining an efficient sales process that could handle multiple concurrent prospects. Enviz’s dollhouse views enabled complete spatial understanding, while walkable experiences let buyers experience actual scale and flow of different designs. The take-home sharing capability allowed families to review options together and make collaborative decisions, while analytics provided insights into which designs and features generated most interest. This systematic approach improved buyer satisfaction, reduced change orders, and increased upgrade sales through better-informed decision-making processes.
Alternatives & Market Position
Top Competitors: Within the property visualization and immersive experience market, Enviz faces competition from various platforms serving different segments and user needs. Matterport provides 3D scanning and virtual tours but lacks Enviz’s XR capabilities and guided viewing functionality for unbuilt properties. Planner 5D offers design visualization tools but doesn’t match Enviz’s professional property sales focus and multi-device XR capabilities. RoomSketcher delivers floor plan visualization but lacks the immersive experiences and sales-focused features that differentiate Enviz.
Feature & Pricing Comparison:
| Feature | Enviz | Matterport | Planner 5D | RoomSketcher | VirtualSpaces |
|---|---|---|---|---|---|
| Multi-Device XR Experience | Excellent (VR, AR, web, mobile with consistent quality) | Good (3D tours but limited VR/AR for unbuilt properties) | Fair (basic 3D but limited immersive capabilities) | Fair (2D/3D plans without immersive experiences) | Good (VR tours but limited multi-device optimization) |
| Unbuilt Property Focus | Excellent (designed specifically for pre-construction sales) | Poor (requires existing spaces for scanning) | Good (design visualization but limited sales tools) | Good (floor plan focus but limited immersive features) | Fair (existing property tours without pre-construction) |
| Guided Viewing Capabilities | Excellent (real-time guided tours with sales control) | Limited (self-guided tours without sales interaction) | Limited (basic sharing without guided capabilities) | Limited (static presentations without interaction) | Fair (basic tour guidance without advanced controls) |
| Professional Sales Integration | Excellent (CRM integration, analytics, sharing for sales workflows) | Good (some business features but limited sales focus) | Fair (design-focused without sales optimization) | Fair (design tools without complete sales features) | Good (tours with basic sharing but limited sales tools) |
| Pricing Accessibility | Good ($17-$25/month with proven ROI focus) | Fair ($69+/month for professional features) | Excellent (free tier with affordable upgrades) | Good ($49+/month for professional features) | Custom (enterprise focus with custom pricing) |
| Analytics and Insights | Excellent (buyer behavior analytics and engagement metrics) | Good (basic viewing analytics without buyer insights) | Limited (design metrics without sales analytics) | Limited (basic usage statistics) | Fair (viewing metrics without complete insights) |
| Sharing and Collaboration | Excellent (instant sharing with take-home experiences) | Good (sharing capabilities but limited collaboration) | Good (design sharing with basic collaboration) | Good (plan sharing with limited interactive features) | Fair (tour sharing with basic collaboration) |
Enviz differentiates through its unique focus on unbuilt property sales combined with professional-grade XR technology, complete buyer engagement tools, and proven sales results, positioning itself as the complete solution for property professionals who need both cutting-edge technology and practical business results. The platform’s strength lies in providing measurable sales improvements while maintaining operational simplicity, making it the leading choice for property professionals seeking systematic competitive advantage through technology that actually works in real business scenarios.
Strengths & Limitations
| Key Advantages | Drawbacks |
|---|---|
| Revolutionary Multi-Device XR Access with Professional Workflow Integration: Provides seamless immersive experiences across VR headsets, desktops, and smartphones while maintaining guided presentation control, making XR practical for real sales scenarios. | Premium Pricing May Challenge Budget-Conscious Users: The per-model pricing can be costly for individual agents or small developers, though ROI is typically justified by faster sales and higher-value deals. |
| Shareable Experiences and Extended Buyer Engagement: Enables take-home VR experiences and link sharing, allowing buyers and family members to explore properties collaboratively after initial presentations. | Learning Curve for Advanced Features and XR Adoption: Mastering guided viewings, analytics, and immersive presentation techniques requires time and training, especially for users unfamiliar with XR. |
| Complete Analytics and Data-Driven Sales Optimization: Delivers advanced insights on buyer behavior, preferences, and decision drivers, enabling sales strategies and design improvements based on real data. | Content Creation Dependencies and Model Quality Requirements: Requires high-quality 3D models, which may necessitate CGI partnerships or upfront investment in professional assets. |
| Professional CGI Workflow Integration Without Disruption: Works seamlessly with existing visualization workflows, allowing studios and professionals to add XR services without operational changes. | Technology Adoption Barriers Among Traditional Buyers: Some buyers may still prefer conventional methods, requiring fallback presentations and additional sales guidance. |
| Proven ROI Through Measurable Sales Results: Case studies demonstrate $60M+ in sales and real-world impact, showcasing tangible returns and competitive differentiation. | – |
Final Assessment
Best Fit For:
Enviz works well for property developers selling unbuilt properties, real estate agents wanting competitive advantages through advanced presentations, and architects communicating complex projects to clients. The platform provides strong value for CGI studios expanding into XR services, home builders showcasing design catalogs, and property marketing agencies needing engagement analytics and buyer insights. Commercial real estate professionals, luxury property specialists, and any property professional seeking competitive advantages through technology will find significant value.
Summary Verdict:
Enviz has become the leading XR platform for property visualization by combining cutting-edge technology with practical business results. The platform offers multi-device access that makes VR practical for real sales scenarios, guided viewing that maintains sales control while providing immersive experiences, and shareable take-home experiences that extend buyer engagement.
With proven success including $60 million in documented sales results, Enviz works across diverse property industries from luxury developments to home building. The platform successfully integrates advanced XR technology with practical business needs for modern property sales and marketing.
Enviz transforms property marketing by understanding both the technology of immersive experiences and the business realities of property sales. This enables professionals to build buyer confidence, speed up decisions, and achieve competitive advantages through XR technology that works in real business scenarios.
Fun Fact
Enviz was founded in 2019 when the property industry recognized that developers struggled to sell unbuilt properties effectively. Most buyers had difficulty visualizing future homes from floor plans and blueprints alone. This led to confused buyers and frustrated sales teams who couldn’t close deals on properties that existed only on paper.
Founder Michael Shaw experienced these challenges firsthand. He watched buyers struggle to understand what they were purchasing and saw property visualization strategies that were ineffective for closing sales. Shaw realized there had to be a better solution than expecting buyers to have exceptional imagination to visualize unbuilt properties.
Today, Enviz helps property professionals worldwide close over $60 million in documented sales through immersive experiences. The platform proves that making unbuilt properties feel real and tangible is more effective than relying on abstract concepts. Buyers want to walk through their future home rather than try to understand complex architectural drawings.
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